MillPont and Envu Launch R3 Initiative to Restore Rangeland Resilience and Unlock Market Opportunities for Ranchers
MillPont and Envu have announced a groundbreaking partnership and Request of Interest to launch the Restoring Rangeland Resilience (R3) Initiative, a first-of-its-kind collaboration that will integrate digital ecosystems, environmental market infrastructure, and the latest scientific research, to combat cheatgrass invasion, reduce wildfire risk, and create new opportunities for ranchers, communities, and project developers in emerging ecosystem services markets.
[Des Moines, 05/06/25] – MillPont and Envu have announced a groundbreaking collaboration and Request for Interest to launch the Restoring Rangeland Resilience (R3) Initiative, a first-of-its-kind collaboration that will integrate digital ecosystems, environmental market infrastructure, and the latest scientific research, to combat cheatgrass invasion, reduce wildfire risk, and create new opportunities for ranchers, communities, and project developers in emerging ecosystem services markets.
This initiative brings together MillPont’s METI digital clearinghouse and the RangeView® Platform developed by Envu, establishing open market infrastructure tailored for rangeland restoration and long-term sustainability. By combining deep expertise in ranching and invasive species management from Envu with MillPont’s leadership in environmental markets and commodity supply chains, R3 provides a seamless and scalable solution for land stewards and market participants.
A New Era for Market-Driven Rangeland Resilience
Rangeland degradation due to invasive species, drought, and fire risk has placed significant pressure on landowners and rural communities - degrading over 100 million acres of U.S. pasture and rangelands. The R3 Initiative directly addresses these growing challenges by offering:
- A Unified Digital Ecosystem – Rangeview data management system and rangeland analysis (powered by Satelytics geospatial intelligence) enables seamless and affordable data collection from ranchers for livestock movements, pasture utilization, cheatgrass invasion and forage conditions. This informs project design, verifies results, and helps ranchers manage their herds effectively. Meanwhile, MillPont’s METI provides a geospatial clearinghouse for environmental claims management, ensuring transparency, verification, and integrity in emerging rangeland markets.
- Open Market Infrastructure – This collaboration creates a unique opportunity for market participants to seamlessly integrate into a structured, scalable, and transparent market framework designed specifically for project developers, communities, and ranchers.
- Ecosystem Services Market Access – By linking verified rangeland restoration efforts to market incentives, ranchers and landowners can monetize conservation outcomes, from carbon sequestration to biodiversity credits.
Executive Perspectives
“Market transparency and trust are critical for the future of environmental markets. The collaboration between MillPont and Envu ensures that ranchers, communities, and developers have the infrastructure needed to engage confidently, securing real value from their sustainability efforts.”
– Dominic Sutton-Vermeulen, Co-Founder & CEO, MillPont
“The R3 Initiative represents a major step forward in enabling science-driven rangeland restoration at scale. By integrating Rangeview with MillPont’s digital clearinghouse, we’re creating a more accessible and efficient pathway for landowners to protect their landscapes while participating in new market opportunities.”
– Craig Hossfeld, Product Manager, Envu
A Call to Action for Market Participants
The R3 Initiative is actively seeking engagement from ranchers, conservation organizations, carbon market participants, project developers, registries, and policymakers to further scale this innovative approach. As part of this effort, R3 has issued a Request for Interest (RFI) to gather insights and foster collaboration in building a robust, open market infrastructure.
By joining this effort, stakeholders can help shape an open and efficient market that rewards rangeland stewardship and supply chain resilience.
For more information visit About R3 | Restoring Rangeland Resilience or www.millpont.com, www.envu.com.
About MillPont
MillPont revolutionizes environmental asset management in agricultural value chains with digital deeds linked to Sources of environmental outcomes. As a cutting-edge geospatial clearinghouse, we provide secure, connected infrastructure that bridges digital ecosystems - empowering organizations to scale operations, secure sustainable investments, and reduce risk with confidence.
About Envu
Envu was founded in 2022, a company built on years of environmental science experience, for the sole purpose of advancing healthy environments for everyone, everywhere. Envu offers dedicated services in: Professional Pest Management, Forestry, Ornamentals, Golf, Industrial Vegetation Management, Lawn & Landscape, Mosquito Management, and Range & Pasture. Envu collaborates with customers to design innovative solutions that meet their requirements today and well into the future. The Envu portfolio consists of more than 180 trusted and well-known brands. The company employs over 900 people, operates in 100 countries, and has four global innovation hubs. For additional information, visit www.envu.com.